DEAR PA: STORIES AT HOME

Dear Pa was the first commercial project GIGIL was approached to directly address the COVID lockdowns. The project team felt that the client was also the best partner to speak on something that a lot of people were feeling at the time: loneliness and isolation from loved ones.

Creating something at once sentimental and humorous, our team played with the sudden surge in popularity of TikTok and the trends it was producing to highlight the importance of PLDT’s internet service in ensuring this was possible. The power of this internet service was delivered alongside a message that so many needed to hear, whether they needed internet or not.

GIGIL
Creative Director/Copywriter: Jordan Constantino
Art Directors: Me, Ynna Milambiling
Producer: Sasa Abella
Production House: Arcade Film Factory