Gigil for Greenwich Apologetic Ads

One thing that people dislike more than pre-roll ads are unskippable pre-roll ads, so we subverted the 6-second youtube spot by creating ads that don't want to be there and just want to apologize for wasting your time.

Agency: GIGIL
Creative Director/Copywriter: Jeano Cruz
Senior Art Director: Heninah Salud
Art Directors: Me, Maggie Querido
Producer: Sasa Abella
Production House: Arcade Film Factory


Apologetic Ads

Cath Dizon is an art director whose career spans multiple disciplines.

With experiences in branding, editorial, and advertising, she combines these differing points of view along with her fine art proclivities 

This is probably the smartest soundest thing she’s ever written.

About Me

Mega Tuna
Envy Ads

SCOUT
Halloween

SCOUT 37

Apologetic
Ads

PLDT
Dear Pa
Film

RC Cola
Dentures

Halloween Digital Covers

Envy

Dear Pa

Dentures

IV of Spades band cover

Zild solo digital cover

Blaster solo digital cover

Badjao solo digital cover

To promote House of Horrors, SCOUT's Halloween party, we did a series of digital covers with IV of Spades on our instagram. All photography was done using an OPPO phone who was one of the major sponsors for said event.

Agency: SCOUT Magazine
Creative Director: Nimu Muallam
Writer/Producer: Jelou Galang
Art Director: Me
Photographer: JP Talapian

I was the lead designer of SCOUT Magazine's 37th print issue. Aside from layout design, my responsibilities included working with the contributing photographers, illustrators, and stylists (food and clothing) to create cohesive and arresting visuals for the writer's articles.

Creative Direction under: Nimu Muallam
Editorial Staff: Rysa Antonio, Rogin Losa, Giselle Barrientos, Jelou Galang, Katrina Maisie Cabral


Lizard

Half

In the Philippines, canned tuna's promotions are usually associated with it's health benefits and as a better alternative to meat. However, a lot of health food also has the image of being bland and not fun to eat.

The client approached the agency with the challenge to promote their product as being the best tasting tuna on the market so we wanted to show that it was so delicious, everyone from the pests in your house and even yourself will want a bite.

Agency: GIGIL
Creative Director: Dionie Tanada
Copywriter: Greggy Gregorio
Senior Art Director: JR Bumanglag
Art Director: Me
Producer: Sasa Abella
Production House: Arcade Film Factory

Florante is a personal packaging project where I tried to explore other ways of showing a sense of the organic without relying on the typical tropes associated with tropical flora and fauna.

Dear Pa was one of the first commercial projects we made during the COVID lock downs. Due to the popularity of TikTok during this time period, we wanted to induce the same feeling of your dad doing an embarrassing dance at the family reunion even if you weren't in the same room

Agency: GIGIL
Creative Director/Copywriter: Jordan Constantino
Art Directors: Me, Ynna Milambiling
Producer: Sasa Abella
Production House: Arcade Film Factory

After the success of GIGIL's previous campaign for RC Cola, the client went to the agency again for their Qute product line. A new team was appointed because we didn't want to rely on the body horror but still maintaining the surrealist tone that made it a conversation starter.

Agency: GIGIL
Creative Director: Dionie Tanada
Copywriter: Greggy Gregorio
Senior Art Director: JC Aujero
Art Director: Me
Producer: Sasa Abella
Production House: Arcade Film Factory