ENVY
TEAM: GIGIL MANILA
Creative Director: Dionie Tanada
Copywriter: Greggy Gregorio
Senior Art Director: JR Bumanglag
Art Director: Me
Producer: Sasa Abella
Director: Marius Talampas
Production House: Arcade Film Factory
SERVICES
Art Direction, Digital Campaign, Video Production
CLIENT
Mega Tuna
INDUSTRY
Food & Beverage
Retail
In the Philippines, you generally see advertisements for tuna which emphasize and laud their health benefits, pushing it as an alternative to other meats. Our team had been approached by the brand Mega Tuna to develop a different kind of insight for them.
In the Philippines, you generally see advertisements for tuna which emphasize and laud their health benefits, pushing it as an alternative to other meats. Our team had been approached by the brand Mega Tuna to develop a different kind of insight for them.
We saw within that an opportunity to challenge the consumer’s preconceived notions of a healthy alternative as bland and no fun to eat.
In the commercials we utilized an absurdist visual language to push just how much everyone—from you and your kids all the way down to pests and vermin in your house—would do anything to get themselves a bit of this delicious Mega Tuna.