ENVY

In the Philippines, you generally see advertisements for tuna which emphasize and laud their health benefits, pushing it as an alternative to other meats. Our team had been approached by the brand Mega Tuna to develop a different kind of advertisement for their product. While they wanted us to advertise it as the best tasting Tuna on the market, we saw within that an opportunity to challenge the consumer’s preconceived notions of a healthy alternative as necessarily bland and no fun to eat. 

In the commercials we utilized an absurdist visual language to push just how much everyone—from you and your kids all the way down to pests and vermin in your house—would do anything to get themselves a bit of this delicious Mega Tuna. 

GIGIL
Agency: GIGIL
Creative Director: Dionie Tanada
Copywriter: Greggy Gregorio
Senior Art Director: JR Bumanglag
Art Director: Me
Producer: Sasa Abella
Production House: Arcade Film Factory